As All-Star weekend has come to an end I would like to take a look at what the NBA did in order to keep fans updated who where not able to watch the festivities. The NBA's Twitter account did an amazing job at allowing every moment to be seen by anyone. In the Celebrity All-Star game, there were constant updates and videos of some key highlights, for example, Jason Williams' elbow pass . The same thing goes for the BBVA Rising Stars Challenge, key highlights were tweeted as well as updates on the score. When the MVP of the Rising Stars Challenge was named, The account tweeted a picture of the MVP, Jamal Murray, as well as a GIF of him lifting up the trophy.
On Saturday when the Skills Challenge, Three Point Contest, as well as the Dunk Contest were going on. The NBA tweeted out live to everyone who was up, and who was up next with short videos and or a picture of their shoes. When each contest was over the NBA tweeted out pictures as well as videos of the players who won.
On Sunday, The NBA tweeted out to everyone who was attending the game. Such as Michael B. Jordan and Jesse Williams. While the game was going on, once again key highlights were tweeted out as well as the MVP's award ceremony after the game had ended. One aspect that the NBA did to make the weekend special was every player had their own Emoji that fans could use in their tweets while tweeting about the festivities.
In my opinion the NBA did a spot on job. The emoji aspect was a game changer and allowed for fans to feel like they were apart of the experience.
Until Next Time,
The Third
About Me
- Christos Nakos
- To anyone reading... I am a Sport Management major at Ohio Northern University. As you can see from my interests, Sports are my passion. These will probably be the majority of my topics. I'm Greek if you couldn't tell by the flag.
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