Why Measure?

There are many reasons why a company should measure their social media accounts. Measurement means that you take the totals from your accounts, analyze what they mean, and implement the meaning into their accounts to improve them. This improves the quality of your account. Having a great quality account can improve your relationships with your followers. Good relationships can lead to more profits. Measuring can also allow for you to get a better knowledge of your competition. Knowing your competition gives you a look into competitive strengths and weaknesses. The last reason why measuring is important is that it gives you a reason to say "No". If you get the numbers back from a recent program that is not so successful, then you do not have to devote your time in working with that program and vice versa.